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NYSSA’s Career Development Committee
presents
Friday Career Coffees: Land a Job Through Building Your Personal
Brand
A successful career management strategy includes a regular audit of
what we can call your “personal brand,” which also includes
your “online identity.” Surveys have shown that more than
70% of recruiters “Google” the candidates before an
interview. Your personal brand is how you are known—it
differentiates what is unique about you. Understanding and managing your
personal brand is critical, whether you are climbing the corporate
ladder, looking for a new ladder to climb, or if you are concerned
you’ve fallen down a rung or two.
Join Alisa Cohn and Barbara Safani for a Friday career coffee. Cohn
has twenty years of corporate and coaching experience all over the
world. Her topic will be “Managing Your Personal Brand.”
Barbara Safani, owner of Career Solvers, has over twelve years of
experience in career management, recruiting, and executive coaching. She
will talk about how to “Build Your Personal Brand Online and
Offline.”
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DATE:
Friday, May 29, 2009
TIME:
8:00 a.m.–9:00 a.m.
LOCATION:
NYSSA
1177 Avenue of the Americas, 2nd Floor
(between 45th and 46th Streets), NYC (Directions)
Photo ID required for access to the building.
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SPEAKERS:
Alisa Cohn, CPA, MBA,
Executive Coach
Barbara Safani, Owner, Career Solvers
FEES:
Members Free | Nonmembers $20
Though coffee will be available please bring breakfast.
REGISTRATION DEADLINE:
Wednesday, May 27, 2009
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Chair
Lijie Zhu, Aufhauser Securities
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Speaker Bio
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Alisa Cohn, CPA, MBA, is an executive coach who
works with executives, emerging and high potential leaders, and board
directors. With twenty years of corporate and coaching experience all
over the world, Alisa coaches her clients to create significant,
permanent shifts in their leadership impact and in the results they
achieve. Cohn’s clients include Fidelity, Citibank, UBS,
PricewaterhouseCoopers, Avon Products, Johnson & Johnson, EMC, Blue
Cross Blue Shield of Massachusetts, The New York Times Company, Partners
IT Systems, SilverLake Hedge Fund, and several start-up companies. She
is a coach for the prestigious Linkage Global Institute for Leadership
Development and for political leaders at the Center for Inclusive
Security, Harvard University. Cohn is regularly quoted in publications
such as The New York Times, The Wall Street Journal,
and various other regional and national business publications. She was
selected as one of the Top 10 Coaches in Boston by Women’s
Business. Prior to starting her coaching practice, Cohn was a CFO at
Clairvergent Technologies Group, a vice president at two high-tech
companies, a CPA and manager at PricewaterhouseCoopers, and a consultant
with The Monitor Group. Cohn earned her MBA from Cornell University.
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Barbara Safani, owner of Career Solvers, has over
twelve years of experience in career management, recruiting, and
executive coaching. Safani partners with both Fortune 100 companies and
individuals to deliver targeted programs focusing on on-line identity,
resume development, job search strategies, networking, interviewing, and
salary negotiation skills. She has appeared as a career expert on CNN,
ABC, FOX, and ROBtv and her career advice has been featured in The
Washington Post, Yahoo HotJobs, and MSNBC online. She is a career coach
for CareerBuilder and she regularly contributes career-relevant content
to The Ladders 100K Job Board and Kennedy Executive Agent. Safani holds
an MA in organizational psychology from Columbia University and a BA in
psychology from the State University of New York at Albany. She is
certified by the Career Management Alliance, the National Resume
Writers' Association, the Professional Association of Resume Writers,
and Career Directors International—a distinction only a handful of
resume writers world-wide have achieved. She is the author of Happy
About My Resume: 50 Tips for Building a Better Document to Secure a
Brighter Future, and her work is featured in over two dozen
career-related publications.
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